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In order to attain top-notch quality, marketability, and technological prowess in the international market, HMC now invests more than 5% of its annual sales avenue in R&D. The survey conducted by JD Power in April, 2004 on the initial quality of new cars on the market showed some fruits of HMC's efforts in this regard: the survey ranked Sonata as No. 1 in the category of medium sedans; ranked HMC No. 7, ahead of Toyota, Mercedes-Benz, and BMW, in the category of brand; and ranked HMC No. 2 along with Honda in the category of company ranking. The quality and technological innovations of HMC are now recognized and praised around the world.

The recent auto market has been compared to a 'battleground', as the competition among various automakers has grown so fierce. The only way for an auto company to survive in today's competitive global world is to create production facilities abroad to cater to the demands of consumers in various parts of the world better and to adapt to the rapidly changing market environment more quickly than others. HMC is well-equipped in terms of its global R&D and production facilities and systems.

One reason to improve the company's brand value is to increase the profitability by increasing the sales. The efforts of HMC to improve its brand include consistent quality improvement, strengthening customer services before and after sales, and developing products that will impress customers.

As a multinational corporation, HMC is fulfilling its various social obligations, in terms of ethical management, transparent management, and carrying out other responsibilities to society. The company shares its vision with consumers, employees, and suppliers alike to ensure mutual benefits and fulfill its social responsibilities.

Today's rapidly changing business environment means that the pre-established business paradigm focusing solely on continuous improvement, mass production, hierarchical organization, and domestic production can no longer ensure a company's survival. HMC is planning to establish a customer-oriented global process to adapt to changes better and accommodate its innovations as a leading company of Korea and a trustworthy company for consumers.



HMC seeks to consolidate productive management-employee relationship as well as vertical and organizational trust, while meeting the expectations and beliefs of customers and business partners.

HMC seeks to increase customer satisfaction and multiply the joy of working for employees, while focusing the management capacity and resources on the fields of production and sales. These efforts will manifest the spirit of 'the best product and service quality'.

HMC performs all its tasks to meet the transparency criteria and global standards. It will solidify the respectable reputation by maintaining fair and mutually beneficial relations with its business partners.

HMC, which started as a leader of its field in Korea and has become a world-class player ever since, is devoted to creating practical and beautiful cars that will satisfy people of various backgrounds around the world. All the employees at HMC are united in making their best efforts to make the company loved and trusted by people around the world.