Dealer diversity continues to be a major focus for Hyundai. Hyundai has made a commitment to continuous improvement to increasing its minority dealer count and actively participates with the National Association of Minority Automobile Dealers (NAMAD) to achieve this goal. Hyundai utilizes NAMAD's web based dealer talent registry as its primary source to identify minority dealer prospects and candidates. Hyundai also utilizes NAMAD's extensive membership listing of current dealers for reference. Hyundai's regional field force actively pursues contacting minority dealers and prospects to determine interest and qualifications for potential future market opportunities. As a result of these practices, Hyundai has been successful in awarding dealership ownership to minorities. Hyundai continues to work together with the National Association of Minority Dealers for increased minority representation.