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HMC's support for the organization began with the company's donation of large Wingbody trucks to the first Beautiful Store in 2003. In 2004, the company held the Beautiful Saturday Event with HMC in which all employees were encouraged to participate. In 2005 and 2006, the company sent voluntary service forces to the Charity Bazaar. The company hosted another Beautiful Saturday Event with HMC in 2007 with 73 Beautiful Stores across Korea.

HMC encourages its employees to take active part in voluntary services in helping the true spirit of Beautiful Store Organization.


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What does 'Hyundai Motors Company' mean to Korean people Many in the Korean public are familiar with the legends of the nation's second-largest company firmly based on the spirit that "Impossible is nothing". They likely associate the company with the images of cars with 'Hyundai' logo traveling around the world, such best-selling cars as Santa Fe and NF Sonata, Namyang Research Center, the highly publicized management-labor relations, and the massive production facility in Ulsan, which takes more than twenty minutes by drive just to go around the boundary fences. Not many, however, are familiar with the social commitment programs of the company.

First Exciting Encounter with Social Commitment Programs
The first job I took as a new employee, excited with expectations and prospects of making a career in such a large company, was to organize an event. The task adjustment meeting held shortly before had assigned me to the area of 'social commitments'. I had no idea what I was getting into.

Second Exciting Encounter
The first event I participated even before familiarizing myself with the idea of corporate social commitments was the Rice-Love Campaign. It required extensive participation from all the employees of Hyundai-Kia Motors to distribute more than 40,000 packages of rice to low-income households and social organizations across the country. It was the experience of delivering rice myself to a house that proved to be memorable. When I finally arrived at that house after spending hours on wandering through the alleys in search for the house, I was greeted by an old lady who was living alone. I cannot really shake off my mind that image of an old lady, who reminded me greatly of my own grandmother.

Third Exciting Encounter
Ever since, I have been in direct contact with the needy and the lonely of our community by organizing a variety of other social commitment programs at the company, including the Company-wide Voluntary Services Campaign leading 106 teams of volunteers; sponsorship and voluntary services for Schools in Our Neighborhood Program, organized to feed children of low-income households; Three-Leafed Clover Search Event, which helps the wishes of children who have lost family members to car accidents come true; and the launching of Shareway website (shareway.hyundai-motor.com), a website specifically devoted to the company's social commitment programs. While each and every one of these activities was fulfilling and meaningful to me, I still wanted to learn more about corporate social commitments. My thirst was quenched at an international conference I attended, where I learned a great deal about the idea of corporate social responsibilities (CSR). I found at the conference that now it is a widely shared sentiment that a company is naturally obliged to create as many jobs as possible and fulfill its social responsibilities in order to ensure its survival in the global market.
A personal acquaintance I developed at a social welfare foundation I attended once told me that if he were given a million won, he would multiply that money to ten million won, instead of giving it right away, in order to help a greater number of people or a greater cause. On my behalf, I would like to tell you what joyous and rewarding experiences I have had by making it part of my routine to share with my neighbors on a daily basis. It is indeed exciting to share love and hope with your needy neighbors.