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HMC University Students Marketing Forum begins accepting applications in October of each year in the form of scholarly essays, advertisements, and promotion activities. Then a rigorous process of evaluation is conducted to select the first-round winners.
The selected winners are then invited to participate in the Forum, where they are encouraged to take part in a variety of programs, building networks with other students and improving their marketing skills and knowledge.
The finalists of the marketing forum are awarded scholarships by HMC.
Those seven winning teams who have garnered Excellence Awards and up are given opportunities to take a trip around the production facilities of HMC abroad and exchange culture and ideas with students in other countries. These traveling students are also encouraged to research marketing case studies from abroad and fulfill specific obligations on their way.
HMC University Students Marketing Forum will continue to serve as the test ground for bright students to deepen their knowledge in marketing and harness their business and social skills through rich field experiences.