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The program also provides various cultural benefits by encouraging extracurricular activities in each rural school so that children can learn more than textbook materials, while building lasting friendships.
The program provides funds for such extracurricular clubs such as Samulnori Club, and Photography Club, Chinese Characters Club, Reading and Writing Club, to ensure continuous operation. As part of the Cultural Camp, the program also invites children to Seoul to experience various environments. The two-day,three-night camp leads children on a tour around Aquariums, amusement parks, broadcasting stations, and HMC headquarters in order to increase understanding between rural students and the company. Children are also invited to take a field trip around the HMC production facility.
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