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Selected as the 2005 winner of the National Customer Satisfaction Index (NCSI) award in the production of passenger vehicles, HMC has held this title for the last 5 consecutive years now. The NCSI survey is conducted annually by the Korea Productivity Center and Gallup Korea and is performed on 4 areas of the Korean industry every quarter. The NCSI survey, which was initiated in 1998, measures customer satisfaction for products and services produced domestically or overseas but consumed in Korea. The results of the NCSI survey are applied to gain an accurate read of customer satisfaction with a company.
The Korean Customer Satisfaction Index (KCSI) has ranked HMC number 1 for the last 12 years in a row in the field of the passenger vehicles, an outstanding feat considering the consecutive length of this
achievement. In addition, HMC has garnered top spot for RVs for 2 consecutive years since the KCSI first began the separate classification of passenger vehicles and RVs last year.
The KCSI, conducted by KMAC from May to August 2005, was based on individual interviews of 1,100 customers, who have owned and operated automobiles for the last 3 years or less. As the representative
customer satisfaction index in Korea enjoying the longest public trust since 1992, the KCSI indicates improvements in quality with the standard of customer satisfaction on products and service.
HMC outpaced all other domestic automobile manufacturers in the Initial Quality Study performed by Marketing Insight, a domestic market research firm. Conducted against 130,630 domestic vehicle
owners from the period of July 4 to August 20, 2005, HMC obtained a score of 164 PPH (Problems Per Hundred vehicles), the lowest ranking among domestic vehicle manufactures. The domestic Initial Quality
Study is conducted against the number of PPH that customers have encountered within the first 3 months of a new vehicle purchase.
