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First opened in 1995 as the 'Customer Counseling Center,' HMC renamed the center as the 'Customer Center' in 1999.
Under the changed name, the customer center unified customer counseling operations to seek friendly, prompt, and accurate service. In 2002, HMC's counseling channels were diversified with the establishment of a cyber vehicle maintenance counseling service. With 130 counselors as of 2005, HMC's customer center not only responds to general inquiries via the Internet and a telephone system, but also provides professional counseling services under the Case Manager System. The collection of VOC (Voice of Customer) as handled by the customer center is analyzed internally and in turn leads to improvements in the operational processes of related departments in order to reduce and prevent future complaints.
HMC has performed customer satisfaction surveys since the development of the HCSI in 1996.
Under this program, HMC investigates and analyzes customer satisfaction under 4 subsections, products, company image, sales, and maintenance services and produces HCSI, a combined customer satisfaction index. The result of HCSI is reflected to improve the overall operational process.
Aside from the HCSI, HMC also actively applies the internal customer survey, the KCSI (conducted by KMAC), the NCSI (conducted by the Korea Productivity Center), and the KS-SQ (conducted by the Korean Standards Association) in improving customer satisfaction.
First opened in 1995 as the 'Customer Counseling Center,' HMC renamed the center as the 'Customer Center' in 1999. 
HMC has performed customer satisfaction surveys since the development of the HCSI in 1996.
